Lifecycle Marketing Manager

About the role

You'll own the relationship customers have with us after the first bag. As Lifecycle Marketing Manager, you'll run the email and retention program — welcome flows, subscription nudges, winbacks, and new-origin announcements — that keeps subscribers engaged and coming back. All in a voice that sounds like a roaster, not a marketer.

What you'll do

• Own lifecycle and retention email — welcome, onboarding, winback, and subscriber moments.
• Plan and send campaigns around new origins and small-batch releases.
• Build segments and flows that reduce churn and grow subscriber lifetime value.
• Write and edit copy that sounds like SaborCup — warm, grounded, never salesy.
• Measure what works and iterate; report on retention and engagement.

What you'll bring

• 4+ years in lifecycle, CRM, or retention marketing — ideally for a DTC or subscription brand.
• Hands-on with an email/ESP platform and customer segmentation.
• Strong copy instincts and a feel for brand voice.
• Comfort with data — you can read the numbers and act on them.
• Self-direction on a small, remote team.

Nice to have

• Experience with subscription retention specifically.
• Basic SQL or comfort pulling your own data.
• A genuine love of coffee.

About the team

Marketing & Design is a small crew that owns how SaborCup looks and sounds. We value taste and restraint over volume, write like real people, and stay close to the roastery so the story always matches the coffee.

Compensation & benefits

The salary range for this role is $95,000–$120,000, depending on experience, plus meaningful equity. You'll also get full health, dental, and vision coverage, generous PTO, 16-week parental leave, a yearly learning budget, free coffee from every roast, and the occasional trip to origin. See the full list of perks.